marcushackler.com

I don’t know if Los is doing this anymore, but I still like to share…

For almost a year now we’ve been presenting our weekend announcements on video. Here is our early format:

Promotions 1 from Marcus Hackler on Vimeo.

We were just figuring out green screen techniques and format. Each week we had a different background, music, and anchor. We didn’t really care about branding at that point because we were experimenting. Back then I had David spending about 50% of his week putting this together.

Here is our second iteration:

Promotions 2 from Marcus Hackler on Vimeo.

We went with a news style format and branded the segment. Same music, background, and transitional elements each week. We pared down our production time by rendering a rough cut of the keyed footage, exported that as a source file, then used that as the primary layer over which we laid all other graphics.

Here is our third and current iteration:

Promotions 3 from Marcus Hackler on Vimeo.

Yes - the people are gone! We realized that through this whole process we were spending an insane amount of production time on church news rather than supporting other (IMO more important) service elements such as worship and the message. This look reflects our future church brand (rolling out in it’s completeness soon) and removed the crazy 7 hour over-night renders. It takes more time to edit it, but the payoff is the same. It’s also extremely flexible - I can edit around mistakes and clean just about anything up making the dialog tight.

This entry was posted on Thursday, December 4th, 2008 at 4:00 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.